Digital Marketing
Performance Marketing
Google Ads, Meta Ads and GA4
- Duration2 months
- Learning hours80 hrs
- LevelIntermediate
- ModeOnline
Course overview
Performance Marketing is a 2 months, 80-hour programme for learners at Intermediate level. You'll learn through live classes with an industry mentor, weekly assignments and real projects, finishing with a capstone you can show to employers.
The course is available as Online and includes an internship or live project, placement assistance and a DigitalRise Academy certificate that employers can verify online.
The course is available as Online and includes an internship or live project, placement assistance and a DigitalRise Academy certificate that employers can verify online.
What you'll be able to do
- Structure search, display and shopping campaigns
- Scale Meta campaigns with creative testing
- Track conversions accurately
- Report ROAS and optimise budgets
Tools & technologies
Google AdsMeta Ads ManagerGA4Looker StudioTag Manager
Curriculum
01 Tracking 3 topics
- GA4
- Tag Manager
- Conversions
02 Google Ads 3 topics
- Search
- Performance Max
- Shopping
03 Meta Ads 3 topics
- Audiences
- Creatives
- Scaling
04 Reporting 3 topics
- Looker Studio
- ROAS
- Optimisation
Your trainers
Roles you can apply for
Performance MarketerPPC SpecialistMedia Buyer
Earn a verifiable certificate
Complete your projects and capstone to receive a DigitalRise Academy certificate in Performance Marketing. Each certificate carries a unique number and QR code that employers can check on our website.
How verification worksFrequently asked questions
Who is this course for?
Students, graduates and working professionals who want a career in this field. The course starts at Intermediate level.
Can I pay in instalments?
Yes. EMI starts from ₹2,999 per month. Your counsellor will share the exact plan.
Will I get a certificate?
Yes. You receive a DigitalRise Academy certificate with a unique number and QR code that employers can verify on our website.
Is placement support included?
Yes. Resume and LinkedIn reviews, mock interviews and referrals to hiring partners are included.